IDEN founder Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim.

They believe that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, they create thoughtfully sourced collections that are not only sustainable but also make you feel great.

They create their seasonal collections around key jean shapes, making sure that each style has a flattering feminine detail. They are obsessed with fit and fabric, to give every girl that leg lengthening shape, booty uplift and figure perfecting silhouettes.

To redeem:  A unique VIP code will be sent to all SheerLuxe VIPs. Enter your unique code at checkout when shopping online.  


Offer Validation

Offer valid from 1st until 30th June 2019. 


'Their t-shirts, knitwear, dresses and jackets are all designed to work perfectly alongside each pair of jeans.'