Fruity Booty is an independent, boutique underwear brand created by friends Minna Bunting and Hattie Tennant in 2017. In a market with such a large offering they found brands difficult to relate to and uninspiring, so together they began creating ethical and affordable pieces that represent their own personal style. 

From designs to production and fabrics, Fruity Booty wants to shift the underwear binary from the dichotomy of ‘sex kitten’ or ‘plain Jane’ to cool, female-focused designs that represent everyone on the spectrum of femininity. Fruity Booty’s campaigns break down the intimidating barriers women face whilst underwear shopping by banning all airbrushing and Photoshop, no bedroom focused shoots and by presenting women in a natural environment.

To redeem:  A unique VIP code will be sent to all SL VIPs. Enter your unique code at checkout when shopping online


Offer Validation

Offer valid from 1st until 31st August 2018. 

Offer valid on 30% Off Berry Basics, Cranberry and Passion Fruit sets


'For underwear that you can feel good about buying and wearing, Fruity Booty's the one.'