Fruity Booty is an independent, boutique underwear brand created by friends Minna Bunting and Hattie Tennant in 2017. In a market with such a large offering they found brands difficult to relate to and uninspiring, so together they began creating ethical and affordable pieces that represent their own personal style. 

From designs to production and fabrics, Fruity Booty wants to shift the underwear binary from the dichotomy of ‘sex kitten’ or ‘plain Jane’ to cool, female-focused designs that represent everyone on the spectrum of femininity. Fruity Booty’s campaigns break down the intimidating barriers women face whilst underwear shopping by banning all airbrushing and Photoshop, no bedroom focused shoots and by presenting women in a natural environment.

To redeem:  A unique VIP code will be sent to all SL VIPs. Enter your unique code at checkout when shopping online


Offer Validation

Offer valid from 1st until 28th February 2019. 

Offer valid on 30% Off Berry Basics and Nightwear (Raspberry, Blackberry, Blackberry Bodysuit and Fruit Print Nightwear).


'For underwear that you can feel good about buying and wearing, Fruity Booty's the one.'